Customer insights are the knowledge you have about your customers and how they want to be served.

It can be difficult if you are looking in the wrong place.

Mike Fishbein, founder of StartUp College believed there are four places to look. In his blog post , he shared 4 UNCONVENTIONAL WAYS TO GAIN CUSTOMER INSIGHT

Let me show you how to get into the mind of your customers and avoid building what nobody wants

  1. Solve Known and Essential Needs to your market.
  2. Do What’s Working
  3. Browse Quora
  4. Scratch Your Own Itch

Essentially, you may find that by simply finding an answer to your own problem is the major customer insight you need today

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