I asked 11 experts a SINGLE question: What is your No.1 growth strategy for building your startup (blog)?
I made each expert to narrow down their answers to ONLY the most significant, memorable, most well executed growth hack that resulted into HIGHER CUSTOMER GROWTH and BIGGER REVENUE for them. Here are their answers.
JASON NJOKU (Jason Njoku is founder, www.Irokotv.com. Follow him on Twitter)
Jason’s No.1 growth hack: The one thing that we had was being the first to market. No-one was doing what we were doing when we launched. No-one had addressed the archaic distribution model that still existed in Nollywood. No-one invested time, effort or money into the situation, which is why the sector was getting stagnant.
We had no blueprints to follow, no guidelines laid out for us – we simply had to create an entirely new distribution structure around this huge, disparate, sprawling entity that was Nollywood. As soon as we started uploading content online, essentially digitizing Nollywood legally, and setting the content free (content that hundreds of thousands of people around the world were desperate to get their hands on) we saw staggering traffic numbers and our start-up skyrocketed virtually overnight.
Olumide Olusanya (CEO, www.Gloo.ng. Follow on Twitter. Check his Profile)
Olumide’s No.1 growth hack: “We have inculcated a growth-mindset into our culture. That mindset generates many growth hacks every week, on which we run experiments to kill the ones that don’t work and double down on the ones that work, putting the things learnt from one cycle of hacks into the next cycle of hacks. No one wins with one single growth hack—except the guys with access to endless millions of marketing dollars.
Here at Gloo.ng, the constraints we face are the wellsprings of our innovative approach to growth.”
Samuel-Biyi (Co-founder www.Suregifts.com.ng . Follow him on Twitter. His Latest Startup)
Samuel’s No.1 growth hack:”Increased focus on B2B services. One good sale to a decent-sized corporation can put your product in the hands of a large base of users who can later return if they enjoy the product. It’s a great customer acquisition strategy if you’re lucky enough to find a B2B angle to your business and pursue it well. It also gives your startup a lot of legitimacy.
Olu’yomi Ojo (Founder, www.printivo.com. Follow him on Twitter)
Oluyomi’s No.1 growth hack: “Technology is great, marketing is awesome. But the greatest growth hack of all times is CUSTOMER DELIGHT. This does not mean you will score 100/100 every time. But how these little issues are handled matter a lot. You won’t need to push customers to tell other customers about you. They will do it willingly, happily and with love.
Opeyemi’s No.1 growth hack: Expend 70% of your marketing resources (online, offline, partnerships) pushing a Unique Selling Proposition of your product that genuinely delights users.
Chris Folayan (Co-founder, www.MallForAfrica.com Follow him on Twitter)
Chris’s No.1 growth hack: To be always in beta. This is a concept that I have learnt over the years as a business owner and entrepreneur which has helped MallforAfrica grow to be the largest online store in the world.
We keep on improving our platform and adding new stores to our site constantly. This provides customers with a faster way of purchasing and an increased selection. We are always working on improving and honestly we don’t feel this will ever end. The moment you sit back and feel you are the giant and king of the world you will be squashed. Look at companies like Yahoo no longer the search leader. Or the browser company Netscape (who?) yeah that’s what kids the age of 12 and younger would say if you say Netscape is a browser. Those companies got complacent. I feel the #1 hack we have at MallforAfrica is never letting go of new ideas, technologies and to keep on building maintaining a “We can always improve” and always feel we are in beta. We work as if we have a competitor only 1 step away from crushing us at all times. So our mentality is to run and keep on running so no one can catch up.
Yomi Adegboye (Managing Editor, CP-Africa, Founder, MobilityArena. Follow on Twitter)
Yomi’s No.1 growth hack: At MobilityArena.com, we publish lots of original and engaging content that is relevant to our readers, and we publish consistently. We stand out because we have a unique voice. We pay attention to those details that others generally do not. Because we are driven primarily by a sense of passion and adventure, this is easy. And so, our content stands us out, because it is mostly original and very engaging – and we publish consistently. We are approaching 5,000 posts now. Content is by far the greatest strength of MobilityArena.com.
Sanusi Ismaila (a.ka. Super Sanusi; Editor-in-Chief, TechSuplex and founder of first co-working space in Kaduna coLab. Follow him on Twitter)
Sanusi’s No.1 growth hack: “Create Relevant, timeless content”
Muyiwa Matuluko (co-founder and editor-in-Chief, TechPoint.NG. Follow him on Twitter)
Muyiwa’s No1. growth hack: “Be Unique”
Ayodeji Agboola (Founder, TheWishListCompany. Follow him on Twitter)
Ayodeji’s No1. growth hack: We got the product in front of the people who needed the service and those who could offer our service as an added package to their own clients.
In essence, we did the groundwork and relied on word of mouth marketing based on the classy service we offered our clients. As gifts receiving is something everyone loves and our service is able to help them get the gifts they really want, coupled with the fact that we implemented it in a classy interesting way, those who bought gifts for their friends and family using our platform, also wanted their friends to use our platform to get them gifts.
Leke’s No1. growth hack: Building tools that solve client’s integration challenges before the clients even face the challenges. We save time and money for our clients by providing simple yet effective point and click approach to integrate payment processing on their site.
Takeaways from the Startup growth hacking insights provided by the experts:
So let’s recap the major growth hacking takeaways
- Be first to your market and address the key pain in your market
- To grow, you need a growth mindset and willingness to experiment innovative ideas
- The greatest growth hack of all times is CUSTOMER DELIGHT
- A great customer acquisition strategy is to find a B2B angle to your business
- Expend 70% of your marketing resources pushing a your product’s USP
- Always in beta…..Never letting go of new ideas
- Have a unique voice. Create content that is relevant to your readers, consistently.
- Create Relevant, timeless content.
- Be Unique.
HUGE thanks to everyone who contributed to this insightful post! Please share if you think it was useful!
You can also follow me on Twitter for more tips on growth hacking.