How smart startups become market leaders (with storytelling)
Have you ever wondered what startups do to become market leaders ? I wish there is a PERFECT ANSWER. But there is none. It is just like the African proverb that says “there...
Do you want a high-paying job? Here is how to get it
There is a school of thought that you cannot be rich as a career person. So, how do you really get a high-paying job when most jobs are paying low ? Here is a roadmap to a...
How to use email to communicate service outages to your customers (Case study of getBarter.com)
What do you do when your product has a service failure? Here is a breakdown of the right email to send to communicate downtime or any crisis. It is a case study with detailed...
The Social Connection Framework You Need To Grow Your Sales Faster.
If you contrast marketing to random people vs your existing connections (like, someone who already knows you from school days or your LinkedIn connection) the result is...
How to launch a newsletter people love to read and Make a LOT of Money
Why do you read your favourite newsletter? I explore the science behind your 'addiction" to them & show you how you can also start one that makes you MONEY.
Ready to grow your business? Here is how to setup knowledge base as your growth lever.
Want a growth lever for your business? Set up knowledge base for customer onboarding and ultimately to drive actions that lead to revenue for your business. In this post, I...
10 examples of ‘Backdoor’ growth hacking tactics.
when it comes to subjective issues like growth hacking, there are always two sides to a coin which leaves you with a moral vacuum to choose what is right. Is it OK to use...
I “tracked down” AvonHMO’s digital strategy playbook (Here is what I found)
In order to increase your market share, you need to embrace digital strategy. This is because the best way to position your business to meet up with digital lifestyle of...
How to generate more revenue by making your product FREE.
What's the right business model for startups? There are several, but a highly profitable one is FREE service. Copy any of these 5 business models that works