Growth hacking lessons from Albert Einstein

How do you become an expert of startup growth without pursuing an expensive MBAs or an International degree which may be totally unrealistic for you right now.

Thankfully, there are ways.

The good news is that there are several ways you can hack your learning curves. In this post, I hope to share how you can hack your personal development and in turn your startup. Though it is not as easy as you may think; this will get you started.

1. INCREASE YOUR READING SPEED.

One of the first things is to increase the pace of your learning in order to absorb new information. Your reading speed determines how much information you can consume and comprehend. So it is a good idea to look for a quick win in your reading routine.

This blog outlined the four key approaches to increase your reading speed and comprehension. The reputable lifestyle blogger and author of the FourHourWeek, Tim Ferris, hinted that there is Scientific Speed Reading techniques to increase reading speed by 300% in 20 minutes. You can check out his long essay or his recently released video for inspirations on speed reading.

2. USE EMAIL TO PRIORITIZE WHAT TO LEARN 

Sometimes, you get an email that is so helpful that you want to read it again.

But then, you forget about it and it feels frustrating looking through your email archive for that particular email again. This is because they get lost in the heap of emails we receive everyday. In fact, according to a 2015 research, an average person will be receiving 96 emails per day by 2019.

To prevent losing an important email I can learn from, here is what I do now.

I use GMail, so I simply create filters in my account. Each filter caters for a particular item I chose to make it easy for me to categorize. For example, I have a filter for “blog post ideas: and so on. My GMail account currently looks like this:

how to filter email for personal growth

When you create filters, it easy for you to sort your emails into category automatically and locate the emails you want to access later. Creating filter is easy.

You can create filter following this Wiki guideline or this post on Mashable.

3. CREATE BOOKMARKS ONLINE

All web browsers have a bookmark function. Bookmarks help you to store something you can read later.

Instead of just bookmarking haphazardly, you should create specific folders to neatly file all your favourite posts to one location with Mozilla Firefox or Chrome. Or you can fire up tools like EverNote and Pocket which are awesome “read-it-later apps”

4. CREATE INFLUENCERS LIST ON TWITTER

The right Twitter list can help you find, monitor and interact with the right people easily.

When you create a List, one of its several goals is to help you keep up with the latest news and trends on Twitter without getting distracted by irrelevant tweets. You also keep track of the leaders in your industry by putting them into one powerful list.

This will help you to better organize your Twitter experience. For example, I have been included on several people’s lists about Growth hacking on Twitter, as an influencer.

Twitter influencer list - Growth hacking

Here is a complete guide that discussed how to create an influencer list on twitter.

One challenge is to know which influencer to follow. You can use tools like Topsy, Shortstack to help you to effectively build a twitter power list. To get started, you can refer to this resource.

5. ORGANIZE YOUR LEARNING AROUND SOURCES OF INSPIRATIONS

The internet contains a lot of information. It is your responsibility to sieve them into meaningful curriculum to drive your growth. This starts with knowing where to get relevant information.

To help you get started, below are areas you can focus on.

a. TECHNOLOGY BLOGS

You will find out that reading Technology or industry blogs can be invaluable to the growth of your business. The following technology websites are quite useful to track Inspiration for ideas and occasional hacks from other startups

*For full disclosure, I contribute to both TechCabal and TechPoint as a columnist.

 b. PERSONAL BLOGS

 QUICKSPROUT http://www.quicksprout.com/blog/

No one has invested as much as Neil Patel in content creation, especially the Advanced Guides that you can find on his blog. Expect to read exhaustive guide from everything covering conversion, traffic, and social media and so on.

Neil himself is a co-founder of 2 major startups: KissMetrics and CrazyEgg, both analytics SaaS platforms.

  JASON NJOKU BLOG www.jason.com.ng

Jason has earned himself the title of the “Nigerian internet poster boy” since he was covered by Sarah Lacy for his startup, IrokoTV. His narrative about business, his startup and life generally on his tumblr blog is worth reading.

Jason’s views on issues are worth its gold and he shares them “freely” on his blog.

  NOAH KAGAN www.okdork.com

Noah Kagan is a quant-based marketing guru. Specifically, he was employee No.30 at Facebook and No.4 at Mint (a multi-million dollar personal finance startup) before founding Appsumo which he grew to 700,000+ subscribers and SumoMe; his free listing building tool with over 1 billion downloads.

 PEEP LAJA www.CONVERSIONXL.com

There are three conversion optimization blog on my list; but this is easily the first. Peep Laja runs MarketIt; a conversion optimization agency. He’s got so much good content over at ConversionXL.

 ANDREWCHEN www.andrewchen.co

Andrew Chen popularized the term growth hacking. He runs one of the few blogs worth reading with useful research and insight about the latest methods for building and retaining web audiences, internet advertising, viral marketing, web analytics, social networks, online games, and all kinds of web glitter.

He is the master of virality and getting users addicted to your product. He writes Essays on tech, growth, and startups. He has expansive experience with highly funded startups in senior roles as advisor/investor and Entrepreneur-in-Residence.

 NIR EYAL BLOG http://www.nirandfar.com/

On his blog, Nir discusses the intersection of psychology, technology, and business. It encompasses user experience, behavioral economics, and a dash of neuroscience.

In addition to his blog, Nir recently published his book, Hooked (it is a guide to building habit-forming technology, written for product managers, designers, marketers, and startup founders)

 BACKLINKO www.Backlinko.com

This is a blog focused on SEO Training and Link Building Strategies.

Backlinko has grown into one of the most popular SEO sites on the web where Brian Dean publishes super actionable tips designed to help you get more traffic, leads and customers.

Last year, Brian coined the Skyscraper techniques and other highly successful approaches to SEO and content marketing tactics that is applicable for startups’ growth.

skyscraper technique Brian Dean of startup growth

Hiten’s SaaS Weekly www.Hiten.com

Hiten is Neil Patel’s co-founder and a reputable growth hacking personality. He curates the web’s best information on SaaS businesses and delivers a weekly email of useful links to subscribers.

 c. CORPORATE BLOGS

 FIRST ROUND REVIEW http://firstround.com/review/

First Round Review is published by First Round Capital: a seed-stage venture firm focused on building a vibrant community of technology entrepreneurs and companies.

With the first round review, you can get in-depth breakdown of the success stories of startups that have been previously funded by First Round. The Review is about liberating knowledge to inspire and accelerate action by sharing powerful, untapped knowledge from experts that can transform the way people build technology.

 VERO BLOG  www.blog.getvero.com

The Vero blog shares in-depth Email Marketing Best Practices and Resources. The team at Vero has invested a lot of resources to help you get email marketing right. Each insightful post is filled with data and examples to help you reconsider how you can use email to successfully market your products and services.

The content team is led by Jimmy Dally who also curates a SwipeFile which I have found quite interesting

 GROOVE BLOG www.groovehq.com/blog

The groove blog is run by his founder and CEO, Alex Turnbull who, being a non-technical founder shares insights about customer service delivery, running SaaS startups, gaining tractions, managing team. In the blog he details his journey to revenue $500k MRR.

 d. VIDEO RESOURCES

 TED TALKS https://www.ted.com/talks

TED is a global community with a single mission to spread ideas. It is a clearinghouse of free knowledge from the world’s most inspired thinkers.

TED Talks - growth hacking

If you are interested in Business and Technology talks, you can start from here and be inspired

YOUTUBE www.YouTube.com

It is obvious that I should mention YouTube.

One of the videos I have found really useful was presented by Sam Altman, the President of YCombinator. It was recorded at the StartUp school of 2014. You can access it here.

startup school Sam Altman YCombinator

ONLINE COURSES

You can take free (or paid) courses on online platforms like:

  • Lynda – Learn business, software, technology and creative skills to achieve personal and professional goals.
  • CreativeLive – Online classes for creative individuals
  • Udemy – Regarded as Netflix of Education where you can meet expert tutor on any subject
  • Coursera – FREE courses in partnerships with top universities and organizations
  • CIB – a Nigerian online learning site
  • edEX – Founded by the Massachusetts Institute of Technology (MIT) and Harvard University

LEARNING COMMUNITIES

Helpful learning opportunities include presentations sites like Slideshare or forum like:

  1. Quora,
  2. Medium
  3. Radar

CONCLUSION:

In his book, the Outliers; Malcolm Gladwell talked about the 10,000 hours of practice, if you spend the next 10,000 hours (obviously lesser) to organize your personal development around specific areas that are important to the growth of your startup, you are bound to get a positive ROI.

So, you can skip the Harvard MBAs, advanced MIT trainings or a certificate from Wharton by hacking your personal development.

Will you take the challenge?

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