If you have a leaking bucket, it is smarter to block the holes.
This way, you can keep more water in the bucket without spending more on the water bill.
How do you do this for your business...and keep customers loyal to you ?
Here are few ideas.
1. Deliver Awesome Personal Experiences.
The key to long term success as a business owner is to have a direct personal relationship with each customer.
But, you don't need to do this physically.
Emails, phone calls, SMS or even in-app messages are options.
To do this, you can invest in the right customer relationship management (CRM) tools, so that each time your customer is in contact with your business, you make them feel like someone who walks into a store and the storekeeper welcomes by their first name.
2. Do Not Sell Every Time.
It is important that you keep in touch with your customers.
But, do not use the opportunity to sell.
Instead, use it to find out what interests them.
Occasionally send them useful tips and ask if there is anything you can help with.
Genuinely seek to help them.
You don't have to be in the position to help, you only show you care by asking, and that is powerful for making them stick.