Now that you know what your competitors are doing ……. how do you acquire your own users?
It starts by having a plan.
Have A Plan:
To be effective, you can learn from how Noah Kagan used quant-based pre-launch marketing to grow Mint.com go from zero to 100,000 users in 6 months.
Here are few ideas you can use.
Ideas For Launching Your Startup To An Expectant Market
Plan a Pre-launch campaign
I once wrote about how pre-launch strategy allows you stimulate interest in what you’re doing before you launch.
Here is the link to the post.
In the article, I discussed the successful launch strategy of PushCV, a Nigeria job marketplace.
Another good example is how Harrys collected over 100,000 emails before they even launched the product via competition
2. Have a Beta Programme
You can use platforms like Radar, NairaLand or even a Facebook group to test early versions of your product and get the buzz going.
Products like PayStack and 500dishes launched in beta on Radar.