How To Create A Great Explainer Video For Your Startup (Within Reasonable Budget)
The best explainer video that sells your product is a story.
A good story has 5 components.
1. Introduce the problem.
To create stories that connect to the emotions of customers, make the main character encounter the same problem the customers have.
Your video characters should resemble who your ideal customers are.
2. Give a solution:
Once your customers have emotionally connected to the problem, you need to show them the solution (your product, service, idea of course!).
Your product or service should be seen as the ultimate solution for the problem presented.
3. Let people know who you are and what you do .
Explain your product or service and why you are better than the rest.
List how your product, service or idea will benefit the customer. Don’t show off your features; instead show the benefits of those features and how it will help the customer.
4. Building credibility.
There’s something about your company that will make people trust you – share that!
5. End with a strong, simple call to action.
Have a clear action you want people to take after watching the video. Something like clicking a
button or a link usually works like a charm.
There are two types of explainer video you can invest into:
- a whiteboard video
- 2D explainer video.
You can do this yourself or better, let professionals handle this for you.