Asking the right question from Google Analytics
Smart marketers know there is gold hiding in google analytics.
They know how to find it by asking the right questions.
But they also understand that the journey to data-driven marketing starts way before they configure google analytics.
The journey starts with knowing the right metrics to measure.
Before you get started with google analytics, you need to identify and document key objectives that are indicators of the growth of your business.
The real problem is that Google analytics could be meaningless if you don't have specific metric you want to measure with it.
That is why you have to have specific metric(s).
In case you have challenge identifying what key metric to measure for your startup, then you should read this post..
In that post, the goal is to help you to:
1. Identify your Business’ Objectives
2. Identify Goals for each Business’ Objectives
3. Identify Key Performance Indicators (KPI) for each Goals
4. Identify Target for each KPIs
5. Identify Segments / Cohorts of people for each Objectives
After breaking down what you want to measure, you can now begin to evaluate how you can use Google analytics to find the answers.
HINT 1: To put what you should track with GA in perspective, you can read Andrew Chen's example of a hypothetical photo sharing product.
HINT 2: Dashboard Junkie has several premade templates that answer the questions you'll want to ask GA)
Here are few questions that Google analytics can answer for you:
1. Google Analytics helps you to answer data-driven questions like:
- Who are my visitors?
- Where do my visitors come from?
- What actions are my visitors taking?
- What are the results of my visitor’s actions?